Executive summary
A short readout of what is helping or hurting the runner journey before registration.
Fictional sample deliverable
See what a StartLine race website audit looks for.
This public sample is intentionally generic and fictional. It shows the kind of practical review a race director can expect without using real customer names, screenshots, metrics, or private race data.
Know what you’ll get before you commit.
This sample shows the kind of practical, runner-focused review you can expect from a StartLine audit — a written review within 2 business days, before any deposit decision.
Sample report
A concise audit, organized around runner decisions.
StartLine reviews the public website layer a runner sees before checkout. The goal is not to shame an existing site or volunteer effort; it is to find the top 3–5 practical opportunities before the next registration push.
Fictional generic audit
Recommended direction: Community template / Standard fit Ocean City Half Marathon
Reviewed as a sample community half marathon + 5K with external registration already handled on a platform.
Top opportunities
Prioritized findings grouped by runner impact, effort, and race-cycle timing.
Recommended next step
A plain-language recommendation: quick fixes, StartLine package fit, or a no-fit/no-deposit next move.
Optional mockup direction
When there is a clear fit, StartLine may include a private template direction for review before deposit.
What StartLine notices
Six audit lenses that support registration confidence.
Each finding is framed as a runner-facing opportunity. No guaranteed registration lift, no disparaging language, and no real customer data.
01High priority
Registration CTA clarity
Sample observation
The main register link appears after multiple intro and logistics blocks on mobile, so a ready runner has to scan before taking action.
Practical next move
Move the primary “Register on platform” CTA into the hero, repeat it after course and FAQ sections, and label it so runners know checkout stays on the existing registration platform.
02Quick win
Mobile speed and readability
Sample observation
The first view depends on an oversized hero image and dense paragraph copy, which makes the page feel slower and harder to scan on a phone.
Practical next move
Compress the hero image, keep the first CTA visible without scrolling, and convert long blocks into compact cards for date, location, distances, and price deadline.
03Runner confidence
Logistics gaps
Sample observation
Packet pickup, parking, start-line access, course map, and weather-update notes are split across PDFs and older update posts.
Practical next move
Create one “Race day details” path with the essentials runners check before registering and before race week.
04Partner value
Sponsor visibility
Sample observation
Sponsor logos are present, but tier context and community story are separated from the runner decision path.
Practical next move
Group sponsor tiers with short plain-language context so partners receive visibility without competing with registration.
05Foundation
Search basics
Sample observation
The page title and headings do not fully reflect the race name, city, distance mix, and year that runners are likely to search.
Practical next move
Tighten the title, meta description, H1, internal headings, and FAQ content around crawlable race details — without claiming rankings or traffic lifts.
06Operational
Race-week readiness
Sample observation
There is no obvious home for weather, parking, packet pickup, or schedule-change announcements as race week approaches.
Practical next move
Add a reusable race-week update block with timestamps, owner/approval notes, and links to the stable source of truth.
Sample recommendation
A useful answer even before there is a deposit.
For this fictional race, StartLine would recommend fixing the hero CTA, consolidating race-day logistics, and reviewing a Community template direction. If the director wants a done-for-you build, the Standard first-year race-cycle package appears to fit. If not, the audit still leaves the team with a focused cleanup list.