Is your race website ready to turn interest into registration clicks?

Runners should know exactly where to register, what distance they are choosing, and what deadline or price window matters now.

• Primary register CTA is visible near the top of the homepage and repeated after key decision sections.
• CTA language makes it clear that checkout happens on your existing registration platform.
• Distances, dates, start times, price windows, and sell-out notes match the registration platform.
• There is no competing “learn more” path where the next logical step should be registration.

Most runners will check details on a phone. The page needs to load quickly and make the next tap obvious.

• Hero image is compressed, properly sized, and not blocking the first CTA.
• Navigation, CTA buttons, accordions, and course links are easy to tap at small widths.
• Important details are readable without pinch-zooming or horizontal scrolling.
• Third-party embeds are limited or deferred so the first view stays fast.

Before they register, runners look for proof that the event is real, organized, and worth planning around.

• Course map, elevation notes, aid stations, packet pickup, parking, and start/finish logistics are easy to find.
• Certified/BQ/PR-friendly claims are specific, factual, and supported where applicable.
• Travel, lodging, road closure, and spectator notes are grouped instead of spread across PDFs.
• Race-week update areas are clearly labeled so urgent changes stay easy to find.

A good FAQ reduces hesitation and protects the race team from avoidable email volume.

• Refund, transfer, deferral, cancellation, weather, accessibility, stroller, dog, headphone, and packet pickup policies are covered.
• Answers are written for runners, not just copied from race-team operations notes.
• FAQ content matches the registration platform, waiver, and race-week emails.
• High-stakes answers link to the exact page or policy runners need next.

Sponsors should be visible without making the runner journey feel cluttered.

• Sponsor logos are grouped by tier with correct names, links, and mobile presentation.
• Title sponsors, charity partners, city/tourism partners, and local businesses each have appropriate context.
• Partner visibility is balanced with registration, schedule, and logistics priority.
• Sponsor sections are easy to screenshot or reference during renewal conversations.

Search visibility starts with clear race language, crawlable pages, and structured event information.

• Page title, meta description, H1, and intro copy include the race name, location, distance, and year where appropriate.
• Core pages have clean URLs, canonical tags, internal links, and indexable content rather than image-only details.
• Event, FAQ, organization, and breadcrumb schema are considered where they fit the page.
• Course, registration, volunteer, charity, sponsor, and results pages are named in language runners actually search.

You should know which pages runners use and which CTAs send them toward registration.

• GA4 and Search Console are owned by the race or race organization, not a temporary vendor account.
• Registration CTA clicks are tracked separately from general outbound links.
• UTM usage is documented for email, social, sponsor, and paid campaigns.
• The team reviews top pages, device mix, search queries, and CTA clicks before major registration pushes.

The site needs a clear place for urgent information when runner questions spike.

• Homepage has a reusable announcement area for weather, packet pickup, parking, road closures, and schedule changes.
• Race-week updates include date/time stamps so runners can trust the latest information.
• Critical updates are mirrored in email/social, with the website acting as the stable source of truth.
• Someone owns the update process, permissions, and final approval path before race week arrives.