Optional future services

Keep the race website useful after launch year — with scoped one-time services when you need them.

StartLine’s first-year packages cover the build and scoped support for your next race cycle. There is no monthly retainer by default after that. Choose the specific one-time update, review, or refresh your race actually needs.

Request a private audit →See sample audit
Service menu

One-time services tied to real race-cycle moments.

Each service is scoped before work begins. No unlimited-edit promise, no automatic support plan, and no platform switch.

Annual Race Rollover

Best 60–120 days before registration opens

Best for: Races preparing to open registration for the next year

A current, credible site for the next race cycle without rebuilding from scratch.

  • Update race date, registration link, price deadlines, schedule, and packet pickup details
  • Refresh sponsors, partners, homepage announcements, and high-priority FAQs
  • Check core registration CTAs and mobile trust signals before promotion resumes

Quarterly Website Update

Best during registration, sponsor, or logistics updates

Best for: Directors who need scoped updates between launch and race week

Keeps the site accurate as the event details change.

  • Content edits for deadlines, logistics, course notes, sponsor swaps, or registration messaging
  • CTA and homepage announcement updates for the current registration push
  • A concise change summary so the race team knows what changed

SEO Check + Fixes

Best 90+ days before the race or before registration opens

Best for: Races that want more search visibility before the next registration cycle

Finds practical search improvements and fixes the ones that matter most.

  • Search Console and indexing review for top queries, pages, and technical gaps
  • Metadata, schema, heading, and internal-link updates where needed
  • Prioritized opportunity list for future content or race-detail improvements

Analytics Review

Best after registration opens, campaign pushes, or race-year review points

Best for: Directors who want to know what runners actually use before they register

Turns traffic and registration-click data into clear next moves.

  • Traffic, device, top-page, and registration CTA click summary
  • Runner-behavior notes for pages or sections causing friction
  • Recommended copy, CTA, or page updates for the next campaign window

Sponsor Visibility Refresh

Best before sponsor renewal conversations or race-week promotion

Best for: Sponsor-heavy races or events preparing renewal conversations

Makes partners easier to see, understand, and renew.

  • Sponsor tier, logo, link, and community partner presentation updates
  • Homepage or partner-section refresh to connect sponsors to runner/community value
  • Light QA for mobile presentation and link accuracy

Pre-Race Conversion Tune-Up

Best 60–90 days before race day

Best for: Races 60–90 days from race day with active registration pressure

Removes last-mile friction before runners make the registration decision.

  • CTA, mobile speed, FAQ, trust-signal, and registration-path review
  • High-priority copy or layout fixes tied to runner hesitation points
  • Short tune-up report with what changed and what to watch next
Learning loop

Use launch data to make the next race-cycle update smarter.

After launch or year one, StartLine can review what the site is showing — without making ongoing support mandatory. The goal is a practical list of optional next moves before registration pushes, sponsor conversations, rollover, or race week.

Request a private audit →See sample audit
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Analytics review

Review traffic, device mix, top pages, and tracked registration CTA clicks so the race team knows what runners actually used.

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Registration CTA observations

Look for CTA placement, wording, and mobile paths that may need a scoped update before the next registration push.

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Sponsor visibility review

Check whether sponsors, partners, charity notes, and community value are visible without crowding the runner journey.

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Pre-race tune-up opportunities

Identify last-mile FAQ, trust-signal, speed, and CTA fixes before race-week questions and registration pressure peak.

How to choose

Pick the service that matches the next deadline.

Race directors usually do not need website work every month. They need the right update before the next registration push, sponsor conversation, race-week question spike, or rollover cycle.

Opening registration soonAnnual Race Rollover or SEO Check + Fixes
Changing logistics or sponsorsQuarterly Website Update
Need to explain sponsor valueSponsor Visibility Refresh
Registration is active nowAnalytics Review or Pre-Race Conversion Tune-Up

Not sure what your race needs next?

Start with the private audit. We’ll point to the right first-year package or the most useful scoped follow-up service when a smaller one-time update is the better fit.

Request a private audit →See sample audit