Staging review handoff

Review the staging site once. Approve launch only when it is safe.

Use this checklist when StartLine sends a private staging preview. The goal is one consolidated race-team review that confirms runner-facing truth, registration conversion, and launch safety before anything goes public.

Staging ready for review One consolidated feedback pass Explicit launch approval

Still evaluating StartLine?

This page is for customers reviewing a private staging preview.

If you are still deciding whether StartLine is a fit, request a private audit first. This review checklist is used after deposit and build work, when your team is confirming a staging site before launch.

Before staging exists

StartLine creates the private staging preview after Launch Readiness.

There is not one permanent staging preview for every customer. After deposit, we send the Launch Readiness Checklist so you can confirm facts, assets, account owners, and launch blockers. Once those inputs are clear enough to build, StartLine sends your private staging preview link for this final review step.

Step 1

Tell us what only your team knows.

Use Launch Readiness to confirm date, distances, pricing, registration status, policies, sponsors, approvals, and the final decision maker.

Open Launch Readiness Checklist →
Step 2

Point us to assets and account owners.

Use the Asset Hub and Access Guides for logos, photos, course files, DNS owner, domain email, analytics/search ownership, current site access, and registration platform status.

Decision boundary

Separate review feedback from launch approval.

Staging ready for review

Use this when the preview needs race-team corrections.

Send questions, corrections, missing details, sponsor notes, and registration mismatches as one consolidated list.

Approved for public launch

Use this only when launch blockers are cleared.

Confirm registration truth, domain/email safety, analytics/search ownership, and the final approver before DNS cutover or public launch.

Customer check

Registration conversion truth

  • Registration button goes to the correct public destination.
  • Open/closed/sold-out/waitlist/access-code state is current.
  • Prices, provider fees, deadlines, refunds, transfer rules, and policy dates match the registration platform.

Customer check

Race facts runners trust

  • Date, start time, location, distances, and course/map claims are correct.
  • Packet pickup, parking, aid stations, awards, and schedule details are not stale.
  • Sponsor order, logos, photo rights, and required credits are approved.

Customer check

Launch safety gates

  • Domain/DNS owner and launch timing are known.
  • Domain email, MX/SPF/DKIM, GA4, and Search Console ownership are protected.
  • One final approver has authority to say “approved for public launch.”

Reply language

Final approval should be explicit.

When everything is ready, reply with a direct note such as: “Approved for public launch. Registration status and pricing are current. Domain/email safety and analytics/search ownership are confirmed. [Name] is the final approver.”

Email staging feedback